When I first learned about text messaging campaigns a few years ago, I really couldn’t understand who would sign up for one. What was the value add? Text messages are the fun things you look forward to from friends and family, not another way for the outside world to get into your phone. I have to admit, the feeling persisted (even as I signed up for mobile appointment reminders from my dentist) until this week when I was reading the Mobile Commons paper 5 Ways Mobile is Revolutionizing Healthcare and made the amazing discovery that “the average American sends and receives 41.5 text messages per day”? A DAY! Not per week or per month, but per day.
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Blogging for my health 